The Gift Bow brand kit
Every store we build gets a proper identity, not a theme. This page shows the working parts of this one: the mark, the palette, the type and the image system behind every photo on the site.
The mark
A GB monogram tied into a ribbon bow. It ships as a single colour SVG, so it takes any brand colour and stays crisp at every size, from the 32 pixel header to a shop front.
The palette
A fresh grocer's scheme: deep pine for actions, celadon for feature panels, aged gold for accents, porcelain for paper and a green black ink. Buttons never use pure black and backgrounds never use pure white.
Pine
#1E4D44
Celadon
#C9DED4
Aged Gold
#B99347
Porcelain
#F4F1E9
Ink
#14211D
The type
Display serif for headlines and prices
Proper gifts, properly packed.
Humanist sans for everything you actually read
Hampers stuffed with the good stuff. Cheese, chocolate, fizz and candles, wrapped up and tied with a proper bow.
The voice
British wit in English, du form warmth in German, one joke maximum per paragraph and never a dash. Every string on this site exists in both languages, and the copy changes with your region too.
The image system
Every image on the site follows one spec, so the whole catalogue looks like a single shoot. Upload one master per product and the shop derives every other size itself.
| Asset | Master size | Notes |
|---|---|---|
| Product photography | 2048 x 2048 | Square masters; the shop derives 48, 400, 680 and 1200 pixel renditions automatically |
| Homepage promo cards | 1440 x 1080 | Managed in the admin, scheduled per season |
| Category tiles | 900 x 1280 | Portrait, name overlaid across the bottom |
| Social sharing card | 1200 x 630 | What links look like on WhatsApp and LinkedIn |
All photography: sRGB JPG, consistent warm backdrop, no text or labels inside the frame.